Luisa Beccaria’s Flower Power Takes Bloom

There was a loose, café-society feel at Luisa Beccaria’s show on Thursday. Editors sat on folding chairs at little tables covered with starched white cloths. And up front, Beccaria had arranged her burgeoning cottage industry. To the left was a set of glass objects that represented a “work in progress,” made in collaboration with one of the few glass factories left in Murano. Nearby stood a custom-made Citroën C3 Picasso, which the designer tailored for those women who like to overdose on femininity (a.k.a. her loyal customer). 

The car was completely covered in a floral design, both inside and out. The dashboard was pale lilac with a sprinkle of glitter, while the gearshift was topped with a glass rose. As if that weren’t enough, there were various special cubbyholes designed to fit handbags and other bits and bobs deemed essential for all ladies. “Everyday objects such as cars tend to be cold and boring,” Beccaria explained. “I feel that I can give them life and a warmth with which it makes them easier to live.”